木目知识卡片 · 古诗词

SEO is a marathon, not a sprint.

Content is King, but distribution is Queen,

and she wears the pants.

Awesomeness is not a ranking factor.

The Long Tail.

Slow speed kills conversions.

White Hat vs. Black Hat.

There is no duplicate content penalty,

but there is a duplicate content filter.

10x Content.

The Skyscraper Technique.

The objective is not to 'make your links appear natural';

the objective is that your links are natural.

Stop focusing on keywords and start focusing on topics.

Crawl Budget.

Query Deserves Freshness.

The Google Sandbox.

Position Zero (Featured Snippets).

If Google can't render it, Google can't rank it.

Only 5.7% of all newly published pages will get to Google Top 10 within a year.

Things, not strings.

Siloing.

Pogo-sticking.